LEGO store opens in Davao City

The inner child in me was thrilled when I found out that the LEGO store will finally open in Davao City.

For those of you who know me personally, I think you know how much I love playing with LEGO. If you check some of my older posts then you can see some previous articles on my LEGO creations.

Anyway, last April 22, 2017, the seventh LEGO-certified store in the Philippines opened its doors to Dabawenyos.

LAJ Philippines Retail Manager Sharlene Ortiga (2nd from right) led the ribbon cutting ceremony together with Unicef country representative Lotta Sylwander (left most) and Accendo Commercial Corp. general manager Luigi C. Escano (right most).

Sharlene Ortiga, Retail Manager of LAJ Marketing Philippines, the exclusive distributor of the LEGO merchandise here in the country, said a LEGO-certified store is specially designed and authorized by LEGO to allow them to operate with the brand’s complete package and guidelines.


It also features many exclusive LEGO sets not available in regular toy stores like Doctor Who, Big Bang Theory, Technic, and the Death Star, among others.


The store also features the Pick-a-Brick Wall, which is my favorite feature of the store. The wall is a custom-built fixture filled with LEGO bricks and elements where you can pick and select the pieces you will be needing to build something your imagination has created.

Another awesome feature of the store is the Build a Mini Tower, where you can mix and match from a wide selection of bottoms, tops, head, hair pieces, and accessories to come up with minifigure that you envision.

Fully assembled LEGO sets are also on display to inspire LEGO fans and shoppers alike. Another cool feature of the store is the play area were children and those who are a child-at-heart can have a hands-on, minds-on experience with LEGO bricks.

Aside from the LEGO sets, there are also other LEGO merchandise on sale like key chains and cups.


There is also a floor to ceiling LEGO mosaic of the Philippine Eagle. I wonder how many pieces they used? Probably over a thousand considering there are 1×1 bricks in the mosaic too.


I was definitely overwhelmed when I set foot inside the store. I do not know which set I will buy or save up for. I do not know whether to buy a set or just go to the Pcik-a-Brick wall and buy what I need.

After going around the place, I decided to buy a set on my next visit. For now, I bought myself a LEGO Minifigure, the Banana Guy, which I have been wanting to buy since I saw photos of it on Instagram.

Banana Guy

As someone who loves LEGO, I am very happy with the opening of the store since I will not have to wait to go to Manila to buy the pieces I need or the sets I want. Most of the things I will be needing are here already.


For a minimum single receipt purchase of P5,999.75 on any LEGO item from April 22 to May 22, 2017, P1,000 of the sale proceeds will go to Unicef to help build the National Centre for Children with Disabilities in Pilippine General Hospital.

Meanwhile, from April 22 to 30, LEGO will have several Gift with Purchase promotions with a minimum receipt purchase of P2,999.75 on any LEGO set from the store.
– April 22 to 24: Build A Minifigure
– April 25 to 27: LEGO Halloween Bat
– April 28 to 30: LEGO Thanksgiving Feast

LEGO Brickheadz of Batman, Batgirl, Joker, Robin, Captain America, Iron Man, Black Widow, and Hulk, will also be available at the store.

You can also help LEGO with their Better with Every Brick Campaign by purchasing LEGO poly bags where 100 percent of the proceeds from the sale of each pag will go to support Unicef’s fundraising campaign for the establishment of National Centre for Children with Disabilities. Each poly bag is pegged at P100. There are four designs to choose from.

A big thanks to Woman Elan Vital ( of Davao Digital Influencers.

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