Financial freedom while young

Last January 30, 2015, #CoffeeShopDiaries had the privilege to attend the press conference of Sun Life Financial’s caravan, #LiveFreePH Freedom Tour, at Seda Hotel.

Aside from learning more about Sun Life Financial’s product and campaign, they brought in one the country’s biggest star, Piolo Pascual, together with his son Iñigo Pascual to share to us as to why it is important to achieve financial freedom at a very young age.

We usually see the side of Piolo as an entertainer but during the press conference he also showed the audience that he is a good and responsible father to his son and very smart as to where he invests his hard earned money.

Sun Life brand ambassadors Piolo and Inigo share a light moment during the press conference

Piolo shares that he has been investing his hard-earned money with Sun Life to ensure that his and Iñigo’s future is secured.

“When the concept of Sun Life was offered to me, it was the concept that I love. It is user friendly and easy to understand. I did not only get one policy but I also invested in other policies because I want to attain that financial freedom that I can be able to pursue my passion, to support my family,” he said.

Following the footsteps of his father, Iñigo has also started to save what he is earning and investing it wisely to ensure that he has financial freedom in the near future.

“I follow my dad. The best advice so far I got from him is that I have to save,” he said.


Piolo also encourages everybody to be contented with what they have and start saving for the future.

“We should be contented of what we have. Since I started [in show business] I was already saving. Showbiz is not forever so if there are opportunities to save do it! As much as possible don’t spend on things that are not important,” Piolo said.

Piolo and Inigo

Last January 30, the Piolo and Iñigo performed during the Freedom Celebration concert at the Abreeza Mall Davao. The concert culminates the #LiveFreePH Freedom Tour in Davao City.

The tour featured activities that helped participants learn and understand ways as to how they can achieve financial freedom. The activities include:

  1. #LiveFreePH mall booths where visitors can declare their vision of financial freedom via the Live Free Freedom Wall
  2. Brighter Life Index: Social Sentiment (BLISS), where participants can assess their current situation and share their outlook for the future, and get to help a community in need
  3. Sun Celebright Promo, participants will get a chance to win a free trip to their chosen destination.

Sun Life financial advisers were also at the booth to assist individuals in mapping their journey towards financial freedom.

The #LiveFreePH Freedom Tour, which was also staged in Pampanga and Iloilo, is part of Sun Life’s campaign dubbed as #LiveFreePH Movement, which “aims to inspire Filipinos to believe that a brighter future is possible; provoke them to think about their own definition of financial freedom; and encourage them to translate their optimism about their financial future to reality with the help of a financial adviser.”

“Sun Life aims to encourage Filipinos to pursue financial freedom and we have over 7,000 advisers nationwide to help them in their journey towards this new kind of freedom,” Mylene Lopa, Sun Life Chief Marketing Officer, said in a statement.

Visit Sun Life Philippines‘ website to know more about them and the products they have to offer.

You can also drop by at their Davao Customer Center at the Ground Floor of Plaza de Luisa Building, Ramon Magsaysay Avenue, Davao City. For other Customer Center, click this link.

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